About us

The NOVANIA brand was created by the founders of one of the most prestigious professional colouring and hair cosmetics firms in Europe. Over 50 years of experience has enabled us to develop high quality formulations with an advanced technology that ensures excellent results. The raw materials used in the manufacturing of our products are carefully selected to guarantee the high quality standards that professional stylists require.
Our mission is to grant professional stylists the recognition that their artistic work deserves and to place this profession in the highest regards.

Meet the founders


PhD in chemistry and researcher
for over 50 years, experimenting with cosmetic products.


Cosmetologist with 50 years of experience in
the field of cosmetics and hairdressing.